Posted on Sunday, August 14, 2011
Herve Leger was founded in 1985 by the artist currently accepted as Hervé L. Leroux. Leroux adopted his accepted name afterwards he absent the rights to the Hervé Léger name.
Leroux pioneered the conception of the "bandage" or "body-con (body-conscious)" dress, application abstracts commonly associated with foundation apparel to actualize dresses that would cast and appearance the wearer's amount with its signature bandage-like strips.
In September 1998, cheap herve leger dresses was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever accretion of a French clothier by an American designer. Ohana & Co., a bazaar investment bank, brash Seagram's on the sale.
In April 2007, Max Azria relaunched the Herve Leger cast beneath his own architecture administration with a abridged summer collection, which was offered at baddest administration food and specialty boutiques. In August 2007, the adapted Herve Leger bazaar opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the herve leger dress by Max Azria accumulating at Bryant Park during the Fall 2008 New York Fashion Week.
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