The 30,000-square-foot circular-shaped venue serves as a showroom at the Rio hotel before turning into a nightclub later in the evenings.
Its round design creates the perfect nightclub setup with a huge dance floor in the center and two tiers of seating surrounding it. The first tier of booths and tables is reserved for VIPs and features bottle service. The second tier offers tables where weary dancers can sit and rest their feet.
3121 is known as a great place to dance, but it is also now home to the purple one himself, Prince, who is scheduled to perform Friday and Saturday nights. As well, he is bringing his musical friends on Wednesday nights for special guest performances.
Twelve massive video walls surround the club and project funky, colorful images as well as live shots of the crowd.
3121 is also one of the few clubs in town that has a regular Latin night. "Latin Libido" is held every Thursday and packs in the crowds with infectious Latin house, salsa, merengue, cumbia, reggaeton and hip-hop music.
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